FRAM Launches New Premium Oil Filter

Oct 21, 2023

FRAM®, has announce the launch of a new and innovative premium oil filter exclusively at Walmart, FRAM Synthetic Endurance™.

FRAM Synthetic Endurance™ is a premium, high-flow synthetic oil filter that provides maximum protection and performance for up to 25,000 miles when paired with the appropriate synthetic motor oil. Engineered with a heavier steel construction, FRAM Synthetic Endurance™ provides enhanced durability to meet the demands of today's higher-pressure engines.

"Our most durable premium oil filter in the market, FRAM Synthetic Endurance™, is designed to meet the growing performance needs of newer/late model vehicles. FRAM Synthetic Endurance™ is equipped with a durable, heavy duty construction, a fully synthetic media that provides 99% filtration, and 360° textured grip for easy installation and removal," said Jeff Dent, Director of Product Management for FRAM.

FRAM Synthetic Endurance™ was uniquely designed with innovative technology to provide vehicles with extended protection and performance that exceed beyond standard oil filter function. FRAM Synthetic Endurance™ filters feature:

FRAM Synthetic Endurance™ premium oil filters are an exclusive product offering to Walmart and are only available at Walmart retail locations in the United States.

For more on FRAM® filtration products, visit fram.com.